There are many resellers online from whom you can order services. All of these come with their own unique features and each one has its own unique purpose. There are, however, certain things that you need to ensure you are looking for when you are looking to choose a reseller to start selling your own web hosting. Below are 8 of the most basic things that you need to look for as well as what they are and what they do.

  • Uptime – This is one of the most basic things that you need to ensure you are guaranteed. Uptime refers to the amount of time that the server that you will be selling space on is online without an interruption. Most resellers offer incredibly good uptimes – almost always more than 99%. This means, for example, that in a 365 day period, the server is online and functioning 361.35 days of the period. Uptime could be one of the most important things that you look for when you are selecting a reseller.
  • Bandwidth Allocations – Bandwidth is the term for the amount of traffic data that is processed by your server. As a general standard, reseller accounts come with unlimited bandwidth which then allow you to set bandwidth limits for the hosting packages that you sell through your account. The danger of selecting a reseller that does not offer unlimited bandwidth is that your server may reach its monthly limit. This will then stop all data traffic to any websites hosted on your section of the server.
  • Space Allocations – The general rule is that the more space you purchase, the cheaper it is. This means that you can then resell your space at a cheaper price and be more competitive in the market of web hosting. When selecting a reseller, ensure that you buy a package that you will be able to comfortably sell space from for a set time in the future before you need to upgrade. You do not want new clients to not be able to sign up for your web hosting services because your reseller account has run out of available space.
  • WHM/cPanel – WHM (Web Host Manager) is your backend platform from which you set up your hosting packages, handle client accounts, and connect to your server to limit space, bandwidth and other features that are offered with each of your hosting packages. This is also the place where you manage what cPanel features are enabled for each account, reset cPanel log in information, and create or suspend accounts.

cPanel is the backend control panel that clients are given for their site with each of your hosting packages.It includes all the things they need to set up and run their website, such as email addresses, file managers, FTP connections and the like.

Most reseller accounts come standard with WHM and cPanel as control platforms. These allow you to handle your reseller account and to set up your web hosting business.

  • WHMCS – WHMCS (Web Host Manager Complete Solution) is an extension that connects directly to your reseller accounts WHM backend. This solution automates all the things that you would otherwise have to manually do. This includes, setting up new client accounts, suspending overdue accounts, sending out reminders for payments and expirations, domain reselling, and invoicing.

While it is possible to run a web hosting business without WHMCS, it is highly recommended that you install it so that all your processes are automated and you do not have to spend endless hours manually processing every aspect of your reselling.

WHMCS is available as a standalone if the reseller account that you are thinking of purchasing does not include it. However, most decent reseller packages do offer a minimum of at least one year WHMCS licensing included in your reseller package.

  • Cloudflare Integration – Cloudflare is a service that increases your websites’ speed, security, and response time. With 155 data centers around the world, Cloudflare offers snapshot images of your hosted websites to people logging on. This ensures that loading times are cut by a significant amount due to the fact that the information is coming from a data source closer to the end user and the fact that the end user is not specifically logging directly into your server and overwhelming it with traffic.

While Cloudflare is not a must have when it comes to reseller hosting, it does give you a great selling point to offer to customers.

  • Upgrade/Downgrade – This is the option to either upgrade or downgrade your reseller account to either a higher or lower tier package. This is generally a standard offering with most reseller accounts and is a must if you are looking at opening a reseller business. You do not want your server to run out of space and not be able to upgrade your package to a larger size.
  • Unlimited Emails – This could be one of the most basic and most widely offered reseller features. It is, however, also one of the most important. You want to be able to offer your clients unlimited emails as a selling point for your hosting accounts. If your reseller account does not include this, it could end up costing you large, extra amounts to add extra email accounts to your reseller account to offer your clients.


When checking if your reseller package comes with unlimited email accounts, it is important to note that these are generally basic email accounts accessible either through POP, IMAP, or webmail. For exchange email offerings we would recommend looking at third-party integrations such as GSuite or Microsoft Exchange.

Selecting a reseller account that features all these options should be relatively easy due to the fact that they are mainstream features that are generally supported by everybody. However, if the reseller package that you are looking for does not include all these features as basic, it might be best to keep looking around.

This page was last edited: November 17, 2018
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